creator-seo-mcp

An MCP server for content creators that connects Google Search Console to your page content and ranks every SEO opportunity by estimated revenue, not vanity clicks.

Generic SEO tools surface raw GSC numbers. This one tells you which fix pays most, based on your actual display-ad RPM and affiliate commission rates.

What it does

Six tools, designed to work together in a full creator-SEO workflow:

Tool	Description
get_striking_distance_keywords	Queries ranking at positions 4-15 with real impression volume, the ranking page, and the gap to page 1
get_page_performance	Full GSC picture for one URL: clicks, impressions, CTR, position, and the queries driving it
analyze_content_decay	Flags pages losing clicks or impressions month-over-month
audit_page_onpage	Fetches a URL, reads title/meta/headings/body, compares against a target query, and proposes concrete edits
find_cannibalization	Detects queries where multiple pages compete, splitting authority
get_top_opportunities	The headline call: combines all signals, weights by revenue, returns a single ranked action list

Install

uvx creator-seo-mcp

Or with pip:

pip install creator-seo-mcp

Setup

1. Google Search Console credentials

Follow docs/gsc-setup.md to:

• Enable the Search Console API in Google Cloud
• Create an OAuth 2.0 Desktop client
• Download credentials.json

2. Claude Desktop config

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "creator-seo-mcp": {
      "command": "uvx",
      "args": ["creator-seo-mcp"],
      "env": {
        "GOOGLE_CREDENTIALS_PATH": "/path/to/credentials.json",
        "CREATOR_SEO_SITE_RPM": "15"
      }
    }
  }
}

3. Claude Code config

claude mcp add creator-seo-mcp uvx creator-seo-mcp \
  -e GOOGLE_CREDENTIALS_PATH=/path/to/credentials.json \
  -e CREATOR_SEO_SITE_RPM=15

4. Revenue config (optional but recommended)

Set your display-ad RPM so opportunities are ranked by real dollars:

export CREATOR_SEO_SITE_RPM=22          # your Mediavine/Raptive RPM
export CREATOR_SEO_AFFILIATE_CATEGORIES='{"gaming-deals": 2.0}'

See .env.example for all options.

Example agent prompts

• "Show me my top five revenue-weighted SEO opportunities for this week."
• "Which of my posts are losing traffic compared to last month?"
• "My Baldur's Gate 3 build guide is stuck on page 2. Audit it against its main keyword and tell me what to fix."
• "Find any posts that are competing with each other for the same search term."
• "What is the on-page gap between this article and the query it is trying to rank for?"

Two Average Gamers case study

Before/after numbers to be added after dogfood phase.

Contributing

Issues and PRs welcome. See CONTRIBUTING.md for guidelines.

License

MIT